Tips for a Great Tour

 

Tools to Help You Communicate with Your Dealers

 

Signal*

► Through ICP’s electronic communication tool,
    personalize and send invitations to your dealers

► Create reminder cards to keep the Tour date in
    front of dealers

► Cost per card is only 83 cents, which includes
    design, printing and mailing. All costs qualify for
    co-op reimbursement

► Signal* is accessed through Aviator and managed
    by the distributor MAP person

Flyer

► A customizable flyer is also available to 
   advertise your Victory Tour date

► Emailed to you free of charge in a PDF file,
    but you must customize it and email or mail
    to your dealers

 

Easy Steps for Communication Milestones

 

One Month Before Your Tour

► Use Signal* to send
    invitations to your
    dealers

► Use RSVP deadline
    date of three weeks
    beforeTour date
    and make sure you
    have each dealer’s
    correct phone number
    or email address when
    the attendee responds

► As soon as the RSVP
    date has passed,
    contact dealers who
    have not responded

Two Weeks Prior to Your Tour

► All attendees MUST be
    registered on Aviator

► Using Signal*, send
   reminders to registered
   guests

► One to two days before
    Tour date, confirm
    attendance via phone
    call

On Your
Tour Date

► All attendees should
    participate in the entire
    meeting

► Discourage attendees
    from discussions
    outside of meeting
    room except during
    break

After
the Tour

► Using Signal*, send a
    thank you card to each
    dealer attendee

 

 

 

*Signal cards are sent to the printer on Wednesdays. Please allow 7-10 days for delivery after printing.

 

Your Sales Personnel Can be the Tour’s Best Asset

 

Get Your Sales Team Involved to Ensure Your Tour Success!

► Especially important as we cover the new online warranty system and claims process

► Review the date, time and agenda of the Tour at your sales meeting

► Give sales personnel deadlines to keep in contact with their dealers about their attendance

► They should be on hand to personally greet and thank each attendee for their participation

► Remind all personnel that ICP is their teammate and they should enthusiastically support presenters
   and administrative personnel

► After the meeting, ask sales personnel to personally follow-up with each dealer attendee to see
    if they understood the products and programs presented, know how to access the information,
    and to answer any questions.