⇒    Lay the foundation with Work Your Way Outdoors (WYWO) promotion so that
            dealers focus on selling specific equipment
     ⇒    Build strong framing with custom websites, custom brochures and AdVantage
            direct mail cards for a 1-2-3 awareness punch
     ⇒    Incorporate ICP's fall promotions to lower the cost of strong, lead-generating
            offers to homeowners
     ⇒    Cover it all with exciting in-home sales tools that help dealer's sell their story

Follow ICP's Proven
Blueprint for Success Process

In June...
• Commit to developing and promoting a
   comprehensive campaign for your dealers
• Begin planning your WYWO program
• Develop your budget
• Create guidelines for choosing your target dealers

In July...
• Purchase Signal inventory
• Purchase URL/website/brochures from
   Marquette Group
• Plan your Dealer Workshop
• Distribute dealer worksheet packets to
   chosen dealers

In August...
• Set dealer appointments for Workshop
• Conduct Workshop

In September...
• Programs run
• Check with dealers frequently and encourage
   them to track activity on a daily basis

Phone-a-Friend
Members of the ICP Marketing Department are at your service to help you plan and implement your company's custom Blueprint for Success program.

Click here for a printable version of the
Phone-a-Friend form.

Fax or email to Phil Kelly,
ICP's Marketing Support Manager
Fax: (860) 998-9048
Email: [email protected]

Forms
Click on the links below for the forms you and
your dealers need to make Blueprint for Success
a reality:

♦Dealer Commitment Form
♦Getting Ready for the Workshop
♦Custom Website Checklist
♦Direct Mail Options - contact Phil Kelly at
  [email protected]
♦Target Dealer List
♦Budget Worksheet (contact Lisa Qualls at
  [email protected] for the Excel
  spreadsheet)
♦WYWO-Web Interest
♦Tracking Worksheet