3  Communicate

Use a winning combination of
ICP's most exciting programs

► "What Dealers Want"
    recruiting sales book
► Pre-built AdVantage cards with
    3-in-1 consumer offers: tax
    credit, maximum strength
    warranties and finance
► New AdVantage Plus rewards
► Enhanced custom dealer
    brochures and websites with
    buy-down discounts
► New vehicle and yard signs
    with buy-down discounts
► WYWO reward points and/or
    cash Spiff
► Sales and business training

► March 15 - May 31

► Maximize your spring
   pre-season activity

► Run your targeted dealer
   promotion at the same time
   as our Spring Pre-season
   buy-downs and rewards

Check out our special
Go Fish web casts*
Tues., March 2 @ 10:00 am
OR
Weds., March 3 @ 2:00 pm
(All times are Central)

► Overview of Go Fish

► Action items

► Support tools

► Worksheets

► Funding

► Buy-downs and offer details

 *For web cast access information, contact
  your MAP or Kim Cashion at ICP:
  kim.cashion@icpusa.com

4  Call Your Fishing Guides

5  Do This Now

6  Plan for March

The ICP team is just a phone call away to help you with your customized program

MAP                  Kim Cashion
"What Dealers Want" and
Sales Training John Teder
WYWO              Brian Cash
WYWO-Web     Dailia Adams
Custom websites, brochures, finance and buy-downs      
                               Karan Tidwell
Vehicle and yard signs
                         Shirley Seegraves
AdVantage and advertising tools                 Phil Kelly
Signal and co-op funds 
                          Lisa Qualls

1. Budget and fund

2. Segment your dealers

3. Recruit new dealers

4. Finalize your quick-hit
    WYWO promotion

5. Attend the webcast for
    complete details

1. Announce and promote

2. Dealers advertise

3. Dealers order vehicle and
    custom yard signage

4. Dealers take advantage of the
    $200 discount off custom
    dealer brochure and/or website

5. Train dealers to sell